Woman pressing power button on an iMac desktop computer.

Smart Delivery App

Built age verification into an adaptive, peak-hour system achieving 93% compliance, 90% satisfaction, and consistent 3-minute hand-offs.

Woman pressing power button on an iMac desktop computer.

Smart Delivery App

Built age verification into an adaptive, peak-hour system achieving 93% compliance, 90% satisfaction, and consistent 3-minute hand-offs.

Woman pressing power button on an iMac desktop computer.

Smart Delivery App

Built age verification into an adaptive, peak-hour system achieving 93% compliance, 90% satisfaction, and consistent 3-minute hand-offs.

Status & Year

Launched (2024)

Status

Launched (2024)

Status & Year

Launched (2024)

Company

Walmart

Company

Walmart

Company

Walmart

Project type

(0-1) Design

Project type

(0-1) Design

Project type

(0-1) Design

Problem Statement & Challenges

Problem Statement & Challenges

Problem Statement & Challenges

Alcohol pickup verification was a high-stakes within Walmart’s ordering ecosystem. Associates had to confirm legal eligibility under strict compliance standards, yet decision critical signals were fragmented across multiple screens.

Under peak-hour pressure, this increased cognitive load, slowed throughput, and elevated regulatory risk especially in edge cases such as ID mismatches, partial data validation, or manual overrides.

My Contribution

My Contribution

My Contribution

I led the end-to-end design of a multi-modal verification system, defining the interaction model and validating it in store with associates. I translated regulatory complexity and real-world edge cases into clear, decision ready interfaces.

Partnering closely with Operations, Engineering, and Compliance, we delivered a solution that upheld legal rigor without slowing store throughput.

Design

1 Member

Design

1 Member

Design

1 Member

Product

4 Members

Product

4 Members

Product

4 Members

Engg+Data+Ops

8 Members

Engg+Data+Ops

8 Members

Engg+Data+Ops

8 Members

Timeline

3 Sprints

Timeline

3 Sprints

Timeline

3 Sprints

Persona, Need & Wants

Persona, Need & Wants

Persona, Need & Wants

In 18+ associate interviews, we uncovered recurring friction in the verification flow. 3.5% of orders resulted in verification errors, often triggered by unclear prompts and override paths. 25% of customers arrived without valid ID, pushing associates into improvised decisions. During peak hours, step ambiguity led to hesitation contributing to a 7% abandonment rate.

The pattern was clear: The system lacked decisional clarity at high-risk moments.

Delivery Associates:

Store executives responsible for hand-offs, payments, and age verification.
They require fast, guided flows that reduce hesitation and support confident, compliant decisions during peak hours.

Customer Support (B2C & B2B):

Support teams assisting customers aged 2025+ and bulk buyers with varied pickup behaviors.
They need transparent verification logic and minimal friction to resolve issues quickly while maintaining compliance.

Our North Star

Our North Star

Our North Star

The redesign sought to reduce false hand-offs, support ID-less alternatives, improve accessibility across varying tech literacy levels, bring hand-off time under 3 minutes, and create an experience capable of handling exceptions cleanly and confidently.

Research

18 (User interviewed)

Research

18 (User interviewed)

Research

18 (User interviewed)

Market

EU, US (P1 Market)

Market

EU, US (P1 Market)

Market

EU, US (P1 Market)

Activities

3+ (Sample stores)

Activities

3+ (Sample stores)

Activities

3+ (Sample stores)

Timeline

4 days (Mapping & analysis)

Timeline

4 days (Mapping & analysis)

Timeline

4 days (Mapping & analysis)

Through rapid prototyping and in-store validation, the system evolved into a guided, adaptive workflow supporting both ID and ID-less verification paths.

It introduced stepwise guidance, intelligent exception handling, and real-time validation reducing ambiguity in high-pressure moments.

The goal wasn’t just transaction completion, but confident, compliant decision-making without cognitive overload or fear of error.

Ideate, Test & Measure

Ideate, Test & Measure

Ideate, Test & Measure

Measuring impact beyond the interface.

Measuring impact beyond the interface.

Post-launch metrics showed reduced verification errors and lower abandonment during high-traffic periods.
More importantly, associates reported greater decisional clarity in complex scenarios.

The system proved that compliance and speed are not opposing forces when interaction design is built around context.

Distant shot of a wet man walking sideways in rain.
Distant shot of a wet man walking sideways in rain.
Distant shot of a wet man walking sideways in rain.
Palm tree beside abstract object on a minimal backdrop.
Palm tree beside abstract object on a minimal backdrop.
Palm tree beside abstract object on a minimal backdrop.
Abstract minimal composition with simple geometric shapes on plain background.
Abstract minimal composition with simple geometric shapes on plain background.
Abstract minimal composition with simple geometric shapes on plain background.
Minimal vase on green background with a small plant sprig.
Minimal vase on green background with a small plant sprig.
Minimal vase on green background with a small plant sprig.

From concept to rollout delivering measurable clarity at scale.

From concept to rollout delivering measurable clarity at scale.

The system was deployed across stores with structured validation checkpoints and phased adoption.
Verification errors declined, abandonment reduced during peak hours, and associates reported higher confidence in handling edge cases.

What began as a workflow redesign became a shift in decision architecture balancing compliance rigor with operational speed.

Impact

93% (Compliance achieved)

Impact

93% (Compliance achieved)

Impact

93% (Compliance achieved)

Impact

90% (Task satisfaction)

Impact

90% (Task satisfaction)

Impact

90% (Task satisfaction)

Impact

30+ (Test order samples)

Impact

30+ (Test order samples)

Impact

30+ (Test order samples)

Impact

< 3 Mins (Task time)

Impact

< 3 Mins (Task time)

Impact

< 3 Mins (Task time)
Woman pressing power button on an iMac desktop computer.

Smart Delivery App

Built age verification into an adaptive, peak-hour system achieving 93% compliance, 90% satisfaction, and consistent 3-minute hand-offs.

Woman pressing power button on an iMac desktop computer.

Smart Delivery App

Built age verification into an adaptive, peak-hour system achieving 93% compliance, 90% satisfaction, and consistent 3-minute hand-offs.

Woman pressing power button on an iMac desktop computer.

Smart Delivery App

Built age verification into an adaptive, peak-hour system achieving 93% compliance, 90% satisfaction, and consistent 3-minute hand-offs.

Status & Year

Launched (2024)

Status

Launched (2024)

Status & Year

Launched (2024)

Company

Walmart

Company

Walmart

Company

Walmart

Project type

(0-1) Design

Project type

(0-1) Design

Project type

(0-1) Design

Problem Statement & Challenges

Problem Statement & Challenges

Problem Statement & Challenges

Alcohol pickup verification was a high-stakes within Walmart’s ordering ecosystem. Associates had to confirm legal eligibility under strict compliance standards, yet decision critical signals were fragmented across multiple screens.

Under peak-hour pressure, this increased cognitive load, slowed throughput, and elevated regulatory risk especially in edge cases such as ID mismatches, partial data validation, or manual overrides.

My Contribution

My Contribution

My Contribution

I led the end-to-end design of a multi-modal verification system, defining the interaction model and validating it in store with associates. I translated regulatory complexity and real-world edge cases into clear, decision ready interfaces.

Partnering closely with Operations, Engineering, and Compliance, we delivered a solution that upheld legal rigor without slowing store throughput.

Design

1 Member

Design

1 Member

Design

1 Member

Product

4 Members

Product

4 Members

Product

4 Members

Engg+Data+Ops

8 Members

Engg+Data+Ops

8 Members

Engg+Data+Ops

8 Members

Timeline

3 Sprints

Timeline

3 Sprints

Timeline

3 Sprints

Persona, Need & Wants

Persona, Need & Wants

Persona, Need & Wants

In 18+ associate interviews, we uncovered recurring friction in the verification flow. 3.5% of orders resulted in verification errors, often triggered by unclear prompts and override paths. 25% of customers arrived without valid ID, pushing associates into improvised decisions. During peak hours, step ambiguity led to hesitation contributing to a 7% abandonment rate.

The pattern was clear: The system lacked decisional clarity at high-risk moments.

Delivery Associates:

Store executives responsible for hand-offs, payments, and age verification.
They require fast, guided flows that reduce hesitation and support confident, compliant decisions during peak hours.

Customer Support (B2C & B2B):

Support teams assisting customers aged 2025+ and bulk buyers with varied pickup behaviors.
They need transparent verification logic and minimal friction to resolve issues quickly while maintaining compliance.

Our North Star

Our North Star

Our North Star

The redesign sought to reduce false hand-offs, support ID-less alternatives, improve accessibility across varying tech literacy levels, bring hand-off time under 3 minutes, and create an experience capable of handling exceptions cleanly and confidently.

Research

18 (User interviewed)

Research

18 (User interviewed)

Research

18 (User interviewed)

Market

EU, US (P1 Market)

Market

EU, US (P1 Market)

Market

EU, US (P1 Market)

Activities

3+ (Sample stores)

Activities

3+ (Sample stores)

Activities

3+ (Sample stores)

Timeline

4 days (Mapping & analysis)

Timeline

4 days (Mapping & analysis)

Timeline

4 days (Mapping & analysis)

Through rapid prototyping and in-store validation, the system evolved into a guided, adaptive workflow supporting both ID and ID-less verification paths.

It introduced stepwise guidance, intelligent exception handling, and real-time validation reducing ambiguity in high-pressure moments.

The goal wasn’t just transaction completion, but confident, compliant decision-making without cognitive overload or fear of error.

Ideate, Test & Measure

Ideate, Test & Measure

Ideate, Test & Measure

Measuring impact beyond the interface.

Measuring impact beyond the interface.

Post-launch metrics showed reduced verification errors and lower abandonment during high-traffic periods.
More importantly, associates reported greater decisional clarity in complex scenarios.

The system proved that compliance and speed are not opposing forces when interaction design is built around context.

Distant shot of a wet man walking sideways in rain.
Distant shot of a wet man walking sideways in rain.
Distant shot of a wet man walking sideways in rain.
Palm tree beside abstract object on a minimal backdrop.
Palm tree beside abstract object on a minimal backdrop.
Palm tree beside abstract object on a minimal backdrop.
Abstract minimal composition with simple geometric shapes on plain background.
Abstract minimal composition with simple geometric shapes on plain background.
Abstract minimal composition with simple geometric shapes on plain background.
Minimal vase on green background with a small plant sprig.
Minimal vase on green background with a small plant sprig.
Minimal vase on green background with a small plant sprig.

From concept to rollout delivering measurable clarity at scale.

From concept to rollout delivering measurable clarity at scale.

The system was deployed across stores with structured validation checkpoints and phased adoption.
Verification errors declined, abandonment reduced during peak hours, and associates reported higher confidence in handling edge cases.

What began as a workflow redesign became a shift in decision architecture balancing compliance rigor with operational speed.

Impact

93% (Compliance achieved)

Impact

93% (Compliance achieved)

Impact

93% (Compliance achieved)

Impact

90% (Task satisfaction)

Impact

90% (Task satisfaction)

Impact

90% (Task satisfaction)

Impact

30+ (Test order samples)

Impact

30+ (Test order samples)

Impact

30+ (Test order samples)

Impact

< 3 Mins (Task time)

Impact

< 3 Mins (Task time)

Impact

< 3 Mins (Task time)

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